Consumers are buying more and more online and use thereby increasing their tablet and smartphone. T

Consumers are buying more and more online and use thereby increasing their tablet and smartphone. The multi-channel shopper spends more than others in a small number of brands and providers. In addition, there are large differences between outlet usa the online behavior of consumers in different countries. Organizations and retailers have their multi-channel strategy to sharpen the boat not to miss.
Online shopping is becoming increasingly important PWC Consulting reexamined the online developments and dealt in particular with the shopping behavior of consumers in 11 countries and four continents. Following a brief eight major trends of the research 'Demystifing the online shopper - 10 myths of multi-channel retailing. Offine shopping is to choose between fun and function, while the behavior of online shoppers is changing. That brought Rabobank card with his study "Fun and Function - Shifts in spatial shopping behavior. A summary of the conclusions of this study follows the last and ninth shopper trend. 1. Social media no sales channel Social media is becoming increasingly important, but only develops slowly as a sales channel. 50% of consumers checked daily social media sites, but only 7% purchase outlet usa regularly through social outlet usa media. PWC distinguishes three types of online shoppers: fire lovers, deal hunters outlet usa and social addicts. Deal Hunters on social media primarily looking for attractive outlet usa deals, promotions and events. Brand Lovers use social media especially when warming up products for later purchase. Online or in store The smallest group is the social setting active addict reviews, participate in discussions and provide feedback on products, brands and services. Multi-channel shopping at Center Parcs at Center Parcs happens 93% of the bookings directly. Ie via the website (60%) or call center (33%). The conversion via the call center is 43% compared to 1.6% on the web. The bijverkoop through the call center is also much higher than over the web. 82% of people looking for a vacation online, so there is a lot of money to Google. Mobile is becoming increasingly important. 28% of bookings come via a tablet inside. But the tablet is still used especially during the exploration stage. Can also be booked via smartphone but it still needs to be improved. Sales of the Center Parcs in 2011 amounted to 514.8 million. The Dutch online sales of Center Parcs in 2011 by Twinkle estimated at 69.5 million. Source: Twinkle, outlet usa 04-2013. 2. The store is not yet bankrupt Despite gloomy sounds, there is still future for the store. Mainly because of the benefits to consumers: see, feel and smell of the product and the product can directly owned. 'Click + Collect' are becoming increasingly popular. Consider buying online at Bol.com and collect yourself at Albert Heijn store of your choice. Preferred by most consumers go to a single-channel shopping outlet usa experience. It is therefore usually look online and buy or look in the store and buy it. The shop is therefore dominant. Between 35% and 85% depending on the product type eventually buys the product in store. Only a small proportion of consumers (less than 5%) Displaying products in the store to buy them online. Later More and more mobile buyers in 2012 is for 9.8 billion euros sold online in the Netherlands. About 6% (560 million) of which was sold via smartphones and tablets. Of the 1.7 million mobile buyers bought 1.4 million products and / or services via smartphone or tablet. The other mobile buyers bought only apps and downloads via smartphone or tablet. outlet usa The most popular product among mobile buyers is clothes, bought 34% in this segment. Other popular product categories are books (24%), sports (20%), personal care (17%) and computer outlet usa hardware (16%). The services mainly Tickets (music, movies, sports) can be ordered via mobile (14%). Source: Emerce, April 2013. 3. The shopper buys most of its PC Tablets and smartphones are becoming outlet usa increasingly popular for buying products. But this is not as fast as we think. The vast majority outlet usa of shoppers still use the PC to buy products, while 80% of consumers say never buy a tablet products. Only 9% say they have changed their behavior and use it to buy. Tablet products are often The opportunities for retailers in tablets and smartphones are mainly in the field of advertising, since these devices are mainly used in the orientation phase and searching for products and product information. Two thirds of the technology insinders thinks the smartphone (NFC chip) in 2020 an important outlet usa payment instrument is credit card or cash. For which the consumer uses his smartphone? The smartphone is used both before, during and after the purchase of: - Win