ZARA, Uniqlo, H

Occasionally a Today, the domestic department stores and brand relationship is described as: department stores strong, weak brand. In the treatment opryland mall of their own brands and foreign brands of attitude, many domestic brands tend to give up away to meet some foreign brands.
"Harrods department opryland mall store so I really feel it's professionalism." Dongwen Mei said. Commenting on the reasons for its success, Dong Wenmei that: First, the general department store opened several stores are different, Harold only opened a storefront; secondly, Harold has a long history and philosophy of art can not be copied. Harold will invest nearly 10 billion yuan a year for store renovation, in which such a huge heavy costs in the current domestic department stores also unparalleled; addition, opryland mall this department store mall interior area is still division will effectively combine art and commerce, different areas representing different cultural ideas, and let the exposure to which consumers have emotional resonance; Again, that department store brands, walking in which people can easily find, This department store in each category has its own brand, and occupy a very large area. In addition, the brand with the domestic opryland mall department stationed selection criteria are different, opryland mall Harrods prefer brands that have market potential, instead of being everyone is familiar with luxury brands, therefore, in order to quality for the protection of the premise, the product's unique sex and the market prospects become a stepping stone to brand presence in Harrods.
"I think Harold is the historic core of the spirit and inclusiveness in the UK, each brand has its own personality, in order to meet the market trend will not change easily, with the domestic brand department stores always set demanding stationed in different conditions, Harrods department store and the relationship between the brand with 'mutual respect' to describe. "Dong Wenmei added. In this year, because the other side of the "lack of respect", Dong Wenmei continuously rejected two of the country's top department stores stationed invitation, "T100 is a personality, a man of character of the brand, and never will reduce worth to compromise." Look at Dong Wenmei , the brand personality brand positioning can reflect people's true feelings and a personal brand will target customers feel that it is suited to their type.
The face of the rise of electricity providers, domestic strong sense of crisis throughout the department store industry. Dong Wenmei analysis, in the actual operation of shopping activities, large supermarkets have gradually established brand awareness, and their transition faster than department stores. On the current domestic department store industry, they are still more to position itself in the channel, and when once attached to the department store clothing brand began to grow, the clothing brand has begun to consciously break the control of department stores, opryland mall concurrent focus on the architecture and the formation of its own channels. "If now the domestic department stores began to gradually establish its own brand, and increase efforts to support domestic brands, focusing on the cultivation of brand personality settled, then the channel in the future competition, the entity would be more right to speak department store format in I have high-level exchanges with Harold, they also deeply Chinese clothing brand serious homogeneity that direction in the development of the department store industry should also be more personalized experience of the art. "Dongwen Mei said.
Business model is facing enormous challenges, popular e-commerce, the choice opryland mall "to the left or right away," the crossroads of many traditional department stores began to transition to high-end consumer. But Dong Wenmei was firmly convinced that the department store industry, e-commerce will not cause too much impact, because the store shopping experience is not being replaced. Meanwhile, support this belief is not only its her years of experience in contact with the mall, but also from Harrods opryland mall data analysis: In the entire consumer behavior, e-commerce opryland mall accounted for only 10% to 15% of the "icing on the cake." In addition, China and Britain, "80", "90" consumers are still very focused consumer experience, they believe opryland mall that the environment should also be more fashionable shopping and personalized. opryland mall
ZARA, Uniqlo, H & M and other fast fashion brands stationed Wanda department stores, department stores become a hot topic this year. Compared with the traditional department stores, department stores in the marketing mode Wanda what particularity and nature? Dongwen Mei said: "Wanda innovation in the marketing department more excellent performance, for example, increases the life of Wanda category, the proportion of experiential format, opryland mall which is the Chinese opryland mall department store industry as a future trend. Wanda model also tells us that apparel sales is still complex one format to attract significant traffic, and fast fashion brands settled, almost become a symbol of quality urban complex is gathering popularity assurance. "
Situation for the department store industry today, and how out of the woods, open markets, Dong Wenmei gives his own advice: "China misunderstanding lies in the department store industry target population is not clear, according to market changes without establishing clear market positioning, did not provide appropriate consumer demand for services, and these all require the transformation opryland mall of business model to achieve a breakthrough. " In addition, in the interview, Dong Wenmei special mention of business model innovation, the department store industry should be re-positioning, market segments, rather than squeeze existing market "cake." "Avoid duplication, segmentation division to strive for 'cross-border and integration' approach to meet customer demand chain is the future direction of development." Dong Wenmei case said.
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