Counterfeiters will also seek to attract bargain hunters for the registration of domain names, incl

Now that the season of winter sales and passed, and the appropriate time to evaluate the lessons learned during this period and prepare your brand for ilsuccesso in digital channels. An alarming trend and the growing number of counterfeiters experts that cater to online la radoute shoppers, especially those looking for opportunities. Here are some best practices to follow to protect their customers. So Jerome Sicard, la radoute Regional Manager, Southern Europe of MarkMonitor (R) explained some best practices that companies should consider to prevent counterfeiting of its products online. la radoute
First, you need to pay attention to the search terms that have to do with your brand. Counterfeiters connect your brand with similar terms thanks to search engine marketing to drive customers to their sites. That there is a discount or not - do not lose a customer because of a bad experience brand after learning that the product purchased through a search related to "discounts" and a fake. Always la radoute be one step ahead of counterfeiters and bought search terms like "discount", "outlet" and "deal".
Counterfeiters will also seek to attract bargain hunters for the registration of domain names, including popular brands and terms such as "cheap", "outlet" or "discount" - brandoutlet.com or cheapbranddeals.com. Anticipate counterfeiters and not let benefit from this practice, known as cybersquatting. Registered domain names with these terms in order to ensure that potential customers to find your site when searching.
Fraudsters can easily represent a brand through the social media channels. It is a problem transported in digital counterfeiters promuono e-commerce sites that sell counterfeit goods via spoof social media accounts. With the publication of links on fake profiles or fake pages with the logo and the photo of the real product of your brand, can mislead consumers to buy counterfeit goods.
The key to preventing la radoute these impostors would lead consumers to think that they're dealing with your brand. Create account for your brand across all channels la radoute of social media and emerging standards, with account verification whenever possible. Monitored la radoute the social media channels la radoute to prevent impersonation and misuse of terms of brand on an ongoing basis. la radoute The social media sites they want to offer their users' positive brand experiences ", and in the Terms of Service la radoute usually provides guidelines on how to take action against counterfeiters. la radoute
Whenever a buyer meets your brand online la radoute and is intercepted by a forger, you risk losing revenue and customer loyalty. With the increase in web traffic linked to research and business la radoute need to protect the brand and products from counterfeiters and stay ahead of their game.
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