- When it comes to H

Swedish investments in the UK hit hard by the pound race. For example Claes Ohlson, Ikea and H & M all risk reduced income unless px exchange the British currency recovers. And according to several analysts, it may be some time before any recovery takes place.
We have lowered our prices for two consecutive px exchange years. Lewis Marschall Ikea spokesperson in the UK. Some mil westward, in the London suburb of Reading, have another blue-yellow giant grand plans. Here, a new köplada - 38,000 square meters and with the neat price tag of 800 million - to get the British to shop even more furniture in flat packs.
And across the country are visible ad campaigns for a third Swedish retailer Clas Ohlson, which aims to make the UK the largest market in terms of number of stores. Last year, opened the twelfth store. In the long run they will be more than 200, hoping it big betting company.
But Swedish business spending takes place in a nation in crisis. UK showed negative growth in three of four quarters px exchange last year. Since January, the pound has fallen in value and is now at its lowest level against the crown in over 20 years, well below the ten crowns. As recently as two weeks ago lowered the credit rating agency Moody's Britain's AAA rating to Aa1 - and now growing unrest in the country for a third recession in four years.
- Britain has undeniably serious problem and it is reasonable to pound reflects this. Particularly interesting is that the pound falling even against the euro, which of course is seen as the major problem now. It shows how bad things are in the UK, says Lars Jonung, professor at the School of Economics at Lund University.
47.9 was the British industry's px exchange purchasing managers' index for February. A proper cases from January's 50.5 and well below the 50 mark that signals growth. Index for new orders fell to 46.6, the lowest figure since July last year.
Source: Sweden Abroad And the effects will be felt by Swedish export companies, who have to see how the third largest importer of Swedish goods - more than the United States - is becoming weaker purchasing power. px exchange The reduced demand is also illustrated clearly that the market for the important Swedish export branch heavy trucks declined 22 percent in January, according to figures from industry px exchange association ACEA.
But even worse than for exporters px exchange is perhaps the position of the big betting Swedish px exchange retail companies. A simple calculation shows, for example, that H & M's sales in the UK in 2012, corresponding to 10.5 billion, had been around a billion lower if the pound had had today's level throughout last year and nothing had changed (see footnote). Ikea UK reported although recently a sales increase of 6.3 percent in comparable stores in 2012 - but to get there, the furniture giant was forced to reduce prices by 5 per cent against the previous year.
- We have lowered our prices px exchange for two consecutive years, to meet Britain's declining disposable income. It is clear that we had done a lot better if the economy had been better, but we hope that it faces in the coming years, says Lewis Marschall, Ikea spokesperson in Britain.
The other Swedish retail chains in the UK, however, fare somewhat better than just Ikea. A weaker pound may also be the consequence of shopping px exchange tourism in the country is increasing, and the chains that Clas Ohlson and perhaps most of all, H & M can British weaker purchasing power, therefore, to some extent offset by more tourists. And for H & M, a lower pound even be an advantage, at least for the chain's London shops, think Jens Nordfält researching on retail at the Stockholm School of Economics.
- When it comes to H & M, one can also see the weak pound as positive in that it means a cheaper cost. Since English youngsters are known to be sensitive to trends H & M has used the London bit like a trendavkänningsmarknad - and it's clear that it's good to be able to run their own testing at a lower cost, he says.
But in the end, even H & M affected. If the pound does not recover without the recent slump is about an establishment on the new lower normal level - which some analysts fear - it will have consequences for all of the Swedish px exchange company's continued willingness establishment in the country, says Jens Nordfält. Meanwhile, the Swedish chain completely different conditions for withdrawal from the UK market. Ikea, which emphasizes long-term thinking in his ventures, often buy land and establish new market areas. H & M, however, has a completely different approach. - H & M uses more short-sighted and always rent their premises. And it is precisely because they can move quickly. If the market moves from Kungsgatan to Satamakatu in Stockholm, then follow H & M for. The same thing will happen if the market moves from England to Spain, said Jens Nordfält.
Footnote: H & M reported sales of SEK 10.5 billion in the UK in 2012. The average price fo