According to the turn-based strategy development, Dzida Music begins the next stage of work. Now we

It will soon be three years since the musical market the company operates Dzida Music. This is the only distributor that is professionally engaged exclusively Belarusian music. Online catalog of a dozen groups whose music is sold in online stores around the world. Ultra-Music spoke with the founders and Gennady Prasvirakovym Dmitry Podberezskaya the history Dzida Music, problems of Belarusian musicians westfields shepherds bush and means to move to the west.
Gennady: The essence of our mission is that we want to give musicians the opportunity to become professionals. westfields shepherds bush Not in the sense of the game, but in terms of the opportunity to live through his music. And we give a set of services that extends the capabilities of musicians.
Dmitry: General speaking, we are promoting groups. Part of this is the sale of music. But it is not an end in itself. To popularize there are many ways that most musicians are unknown.
Gennady: We are not focused on the Belarusian market. For example, we use a platform that can distribute music on eight thousands of radio stations around the world, 75% of them American. It is clear that not all stations will track Belarusian musicians. Still, access to foreign radio stations - a major step for the music, and it requires a budget. Rotations market is undeveloped, so that you throw back music, and once you hear
Dmitry: Since the groups with which we work, The Toobes and vocal group Camerata sound on foreign radio stations. Incidentally, thanks to one of the tracks on the U.S. hit Camerata collection of Christmas songs.
Gennady: We are actively working with online shops as well as strymingavymi services. They are excellent means of promotion because the communication is created. Communication and grabbed hold of it - that's your audience. We are convinced that music thing - that audience. Therefore, our task - to attract an audience and in every possible way to keep it.
Gennady: There are places where you can send music, westfields shepherds bush and where it makes no sense, because you still throw. Not because westfields shepherds bush you're good or bad. Such communication technology now. In many publications, westfields shepherds bush you can not even find the address where to send the information. They decided to get information out of the hands of specialists for advice.
Dmitry: People often want everything at once, it's understandable. With professional musicians easier to work with, they understand that things take time. For example, westfields shepherds bush Camerata consistently moving. This year we have already started thinking about to make them touring route. This will be our first experience. Let's try to see.
According to the turn-based strategy development, Dzida Music begins the next stage of work. Now we are creating westfields shepherds bush a network of representatives in neighboring countries. The first of these was Sergey Rusak from Riga, in collaboration with whom in April in Latvia held a mini-tour of the vocal group Camerata.
Dmitry: Typical situation: Talks with musicians told me that we can make RSS. "Yes, we need this" - said. As soon as it comes down to it, when we need the files, photos, videos, they promise all this and still can convey nothing to send. This confirms that for many music - it's not a profession, but amateur.
Gennady: What is a musical group in the West? This - the company because it sells, because it must distribute. It's all written in the contract. We used to have the notion of "contract of joint activity", westfields shepherds bush you now need to register a legal entity or individual entrepreneurs. But this is not a problem. westfields shepherds bush Group in Belarus did not make out their relationship, westfields shepherds bush did not agree among themselves. So if there are any questions, begins mess. "And we all half. We accept all the decisions together. westfields shepherds bush " This care in the farm!
Dmitry: We communicated westfields shepherds bush with around 30 groups, westfields shepherds bush and only one team to our question "Who do you have the right to sign official papers?" Managed to give a concrete answer. Thank Lomakin only with The Toobes said he delegated such powers westfields shepherds bush and have power of attorney from all the band members. Other groups even think about it. And it means that we do not even anyone to sign papers.
Gennady: Or another problem. People will begin to play, take the title and can not google enjoys there any other group that name. Then they begin to unwind, and the group with the same name has a long and successful there.
Dmitry: If we consider the market of our rock music, we can see that 90-95% of these people music - it's just a hobby. A hobby - it is a matter that does not require significant incentives in the future and goals. Exercise, gave a concert disc issued for six months and disappeared. westfields shepherds bush This means that a professional musician, people have no desires and needs. They are happy with what we have. And when proposing public services adopted westfields shepherds bush in the world, it's alarming musicians westfields shepherds bush and they begin to think: a nahaleru we need it?
Gennady: Man forced to make a choice. Agree that way even the coolest music - this is the path of choice. People often have to give up something for the sake of