E-commerce still accounts for no more than about six percent of total sales of retail goods in Swed

The latest e-barometer HUI, Swedish digital commerce san antonio malls and Post North shows that the growth san antonio malls in e-commerce last year was the highest since 2007. Sales over the Internet grew by 17 percent. This, while sales in the specialized retail trade increased by only 1.9 percent.
It is far from media and consumer electronics that consumers buy at distance. Statistics from GFK shows that distance trade last year took care of eleven percent of all the money the Swedish households spent on buying new shoes and ten percent san antonio malls of all the money they made off with the new clothes.
The numbers certainly inspires many to lay out text on the growing e-commerce will have a store of death to spread and devastate one big shopping mall after another. Predictions of this kind in recent years has been more the rule than the exception every time a new e-commerce statistics have been presented.
But it is important to see the whole picture. Although growth for many years been clearly higher in e-commerce than in-store trade in percentage terms, actually sales at retail trade constantly grown more than in e-commerce in terms of crowns. The whole image of last year are not available yet. But probably it was so even then.
E-commerce still accounts for no more than about six percent of total sales of retail goods in Sweden. Counting off merchandise, e-commerce accounted for about ten percent. It is broadly what the old mail order business had twenty years ago, before e-commerce existed.
E-commerce san antonio malls is relatively high sales growth san antonio malls also partly built on deals aimed to capture market share but that is not commercially viable in the long term. Surveys that Market has done shows that many smaller e-retailers have problems with profitability and also three of the ten largest companies in terms of sales at a loss.
Add this to the fears have not been realized that the traditional stores should be reduced to showrooms that do not put any money. On the contrary, it has been shown that it is much more common that consumers use the stores san antonio malls online that way. "E-commerce is a showroom for us," noted also Mio's CEO Björn Lindblad ago furniture chain's focus on the net led to much more visitors in the stores.
According to the e-survey was the last year about five times more consumers who bought furniture by making researchen on the Internet and then shop in a physical store than the other way around using the physical store as a shop window and then traded online.
Expect that e-commerce continues to grow. But do not go on talking about the fact that only those who have a future. It has really even shop trade. The greatest potential to succeed, the companies that offer both e-commerce and retail trade. Those who are left to engage in e-commerce will continue to have a tough time.
The statistics from the payment service Dibs - where the figures include not just physical products but also the purchase of such trips and tickets - shows that the Swede in 2013 traded an average 16.2 times, compared with 13.9 times in the previous year.
- Lower average purchases are also driven by "free shipping". If, however, san antonio malls as traders have a EUR Free boundary, such as "free shipping on orders over SEK 1 000" so it helps to raise the average supermarket, says Fredrik Palm.
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