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"The most successful e-retailers who spoke do a lot of loyalty and content. Competing on price is not a model for success, because there is always someone who can sell cheaper," says Patrik Müller who visited the world's largest e-commerce trade show. "Consumers should be able to slip seamlessly between channels"
Each is arranged the world's largest e-handelsmssa in Chicago, and in r attracted Internet Retailer Conference and Exhibit, IRCE, 10,000 tanger outlet williamsburg participants from 40 countries. One of the Swedes on the premises, the GDE No room hromveckan, was Dibs payment expert Patrik Mller.
Hey Patrik Müller, what was your overall impression of this year's IRCE 2013? - Most interesting was preferred where e-retailers talked about their experiences. They had many wonderful stories. Al Gore was invited as a speaker, what was he talking about? - He started the main conference by urging American e-retailers tanger outlet williamsburg to look toward Asia. The big message to the Americans was to "get global." USA sits on a huge domestic market and become maybe a little blind. tanger outlet williamsburg What I think Al Gore did it right now, there is a shift towards the Asian market in general economic terms. Which e-commerce tanger outlet williamsburg trends, you could see during the conference? - The most successful e-retailers who spoke do a lot of loyalty and content. Competing on price is not a model for success, because there is always tanger outlet williamsburg someone who can sell cheaper. One example is the Home Shopping Network, HSN, which ensures that each day have a contest where visitors tanger outlet williamsburg get the chance to win something without having tanger outlet williamsburg to act. They do this in order to add value and bring in more traffic. Key words are generosity and trust. You have to let customers gain a little sometimes. - Another example is Jackthreads engaged in classic fashion advice tanger outlet williamsburg and that the side of e-commerce drive online magazine with content that interested audience to create value and drive traffic. It assumes that you know your target audience, and suddenly you can not compete on price anymore. - The mobile is clearly established that e-commerce channel in the United States. A survey that charts America's 500 largest e-retailers shows that 135 of them had a mobile solution in 2011 and by 2012 that number was up to 322 full 11 percent of e-commerce tanger outlet williamsburg economy goes through mobile devices in the United tanger outlet williamsburg States. There is a large percentage that can not be overlooked. I would guess that it differs at least five years between Sweden and USA at that point. What was the biggest trend? - The biggest trend of all is the seamless integration between different tanger outlet williamsburg channels. It's about us as consumers will be able to seamlessly glide through the channels I want. For example, one can shop in a physical store and get digital receipt if you want it, or have more options when it comes to shipping. The seamless experience, we need to get better at. There is much talk about multilateral and omnichannels and it is experimenting with iPads to staff and customers tanger outlet williamsburg in shops, but there is a little half-hearted in Sweden. We liv